For epg 1.0, most likely, it’s produced by some knowledged guys in the traditional broadcast tv field. The meaning of the words is simple: epg generation is not a piece of cake. Say, you have to own some resource which isn’t not so easily to reach and acquire, you have to be filled with some vertical knowledge, like broadcasting, streaming, etc, and blah blah..
For egp 2.0, things might be a bit different, since we now have a brand new way of prodcuing content: UGC(User Generated Content), one of the key features of Web 2.0.. Think about it, carefully..